May 17, 2013

Designing Logos for a Portfolio of Healthcare Projects

Over the past three years, I have been involved with numerous open source healthcare projects, ranging from large reference implementations of Clinical Quality Measures, certification and testing tools adopted by the federal government, a small research project assessing CQM complexity/cost/tractability, this blog, and other ideas that failed to launch.

What I have been endorsing throughout the course of the past three years has been to establish a common "brand" that could be applied to various open source healthcare projects, but still provide a unique look and feel for each individual project.  

The design approach that organically evolved was to develop logos followed the following rules:
  • Use only circles
  • The circles may come in different sizes and arrangements
  • Limiting the logos to a pallet of only two colors
  • Color opacity could be changed
You can see the portfolio of these project logos below:
Portfolio of logos for open source healthcare projects I have worked on
Portfolio of logos for open source healthcare projects I have worked on
Since I am a "left brain" engineer at heart, the various arrangements of the circles has been an easier task than color selection.  I have often struggled with finding the magic combination of colors for anything from these logos to our interior design of our hours.

The best resource that I have found been able to identify is ColorLovers.com.  For those not familiar with the site, it is an evolving resource for palettes and colors that users can share, rank and comment on.

When I had to select to colors, I went to the filter for "most loved" colors of all time, and tried to identify pallets where instead of 5 colors, there were 2 colors used in the pallet.  Hopefully this is a helpful trick.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. © Rob McCready, 2013.
Creative Commons License

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